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Artigo n.º:
102848725
Misbehaving: The Making of Behavioral Economics, (Hardcover)
Artigo n.º:
102848725
MZN 2321
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Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth and change the way we think about economics, ourselves, and our world.
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Detalhes do produto
- Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | May, 2015 |
| Pages | 432 |
| Reading level | General/Trade |
| Subgenre | Consumer Behavior |
| Edition | 1 |
| Publisher | W. W. Norton & Company |
| Original languages | English |
| Language | English |
| Awards won | Shortlisted for the Financial Times & McKinsey Business Book of the Year Award. |
| Is collectible | N |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product height | 9.5 in (24.1 cm) |
| Assembled product weight | 1.7 lb (770 grams) |
| Bisac subject heading | Business & Economics |
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Misbehaving: The Making of Behavioral Economics, (Hardcover)
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Perguntas e Respostas dos Clientes
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pergunta:
What is the main focus of 'Misbehaving'?
Resposta: The book focuses on the intersection of human behavior and economic theory, emphasizing how biases affect decision-making. -
pergunta:
Who is the author of 'Misbehaving'?
Resposta: The author is Richard H. Thaler, a leading figure in the field of behavioral economics. -
pergunta:
Is this book suitable for people without a background in economics?
Resposta: Yes, 'Misbehaving' is written in an accessible and entertaining style, making it suitable for all readers.
Richard H Thaler All Books Editorial Review
Nenhuma revisão editorial encontrada
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MZN 2321
Encomende já e receba por volta de Sunday, Agosto 09
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Recursos e benefícios
- Explores the human side of economics, challenging traditional views.
- Written by Richard H. Thaler, a pioneer in behavioral economics.
- Combines psychology with market behavior for smarter decision-making.
- Uses humor and engaging stories to illustrate key concepts.
- Highlights the real impacts of human biases on economic outcomes.
- A must-read for anyone looking to understand their own financial decisions.
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